Press Release

Corporate Statement19 October 2026

Crescendo Reaffirms Its Commitment to Quality for Senyum Residences

A Statement by the Management of Crescendo Corporation Berhad · Gooi Khai Shin, Project Director

Aerial view of Senyum Residences, Johor Bahru city centre
Senyum Residences, Johor Bahru city centre · Artist’s impression only

At Crescendo, quality is not merely about the specifications we promise, but how those promises are delivered. From thoughtful planning and material selection to construction oversight and final handover, we are committed to delivering homes that meet the standards and expectations of our purchasers. We recognise that purchasing a home is a significant long-term investment, and we want every purchaser of Senyum Residences to have confidence in both the quality of their home and the developer standing behind it.

An Established Developer with a Proven Track Record

Crescendo has established a strong presence in Johor since 1989, with the Group subsequently listed on Bursa Malaysia in 1997. Our experience spans residential, commercial, industrial and institutional developments, including established townships such as Bandar Cemerlang and Desa Cemerlang, and industrial developments such as Taman Perindustrian Cemerlang.

The Group also developed and manages Crescendo-HELP International School and Crescendo International College. Beyond our traditional property developments, Crescendo has expanded into large-scale industrial infrastructure, including the development of two major data centre hubs in Johor, located at Kota Cemerlang Industrial Park in Kota Tinggi and Nusa Cemerlang Industrial Park in Nusajaya.

This breadth of experience, accumulated over more than three decades, demonstrates our ability to undertake developments of varying complexity and scale. It also reflects our long-standing commitment to Johor, where we continue to invest, develop and build for the future.

Senyum Residences is developed by Crescendo Landmark Sdn. Bhd., a wholly owned subsidiary of Crescendo Corporation Berhad, with Kimlun Corporation Berhad, the builder of The Arden, appointed as the building contractor. The project benefits from Crescendo’s extensive development experience and Kimlun’s construction expertise, bringing together an experienced developer and an established building contractor.

1989Established in Johor
1997Listed on Bursa Malaysia
FreeholdJB city centre
50,000+ sq ftLifestyle facilities

Our Commitment to Construction Quality and Delivery

At Crescendo, we believe that quality is defined not only by design and materials, but also by workmanship and attention to detail throughout construction.

Working closely with our professional consultants and construction team, we will conduct quality checks at key stages, with particular emphasis on structural works, waterproofing, mechanical and electrical installations, architectural finishes and interior workmanship, in accordance with approved plans and contractual specifications.

Prior to handover, thorough inspections, system testing and commissioning will be carried out, with identified defects rectified and rechecked. Following handover, defects will be addressed in accordance with the Sale and Purchase Agreement.

Throughout the development, Crescendo remains committed to maintaining rigorous quality oversight and transparent communication with purchasers, ensuring that the homes delivered meet the specifications and standards promised.

A Prime City-Centre Location with Future Connectivity

Senyum Residences is a freehold development strategically located in Johor Bahru city centre, approximately 1 km from Bukit Chagar RTS Station, or an estimated 15-minute walk, offering residents convenient access to future cross-border connectivity.

A shuttle service is also planned, with an estimated one-minute journey and departures at approximately 10-minute intervals, subject to traffic conditions and operational requirements.

A proposed pedestrian walkway will further enhance connectivity, incorporating safety and security features such as smart CCTV and panic buttons. Crescendo is fully committed to securing the necessary approvals from the relevant authorities for the walkway and its associated features, and will work closely with them to facilitate their implementation.

Together, these initiatives aim to provide residents with safe, convenient and flexible commuting options, enhancing the overall living experience at Senyum Residences.

Quality Reflected in the Details

At Senyum Residences, our commitment to quality is reflected in the careful selection of premium fittings, finishes and building systems designed to enhance residents’ everyday comfort and convenience.

The development will feature Fujitec high-speed lifts with rose gold-clad finishes, operating at 360 metres per minute (6 metres per second), alongside Duravit sanitaryware, GROHE fittings and Feruni tiles. Every typical residential unit will also be served by a centralised hot water system.

The development will further incorporate the STREAM Automated Waste Collection System (AWCS) by Stream Environment, providing a cleaner and more convenient waste disposal experience while reducing conventional waste handling within the development.

Beyond premium specifications, Crescendo places equal emphasis on workmanship, installation quality and system commissioning, ensuring that the quality of the finished development lives up to the standards and commitments made to purchasers.

FujitecDuravitGROHEFeruniSTREAM AWCS

Over 50,000 Square Feet of Lifestyle Facilities

More than 50,000 square feet of premium lifestyle facilities are planned across Levels 9 and 46, catering to residents’ recreation, wellness, social and working needs.

Level 9 will focus on family recreation, featuring a swimming pool, spa pool, children’s pool, BBQ areas and dedicated children’s play spaces. The swimming pool will feature a saltwater chlorination system intended to provide a more comfortable swimming experience, with the potential for reduced irritation compared with conventional chlorination systems.

At Level 46, residents can look forward to a Sky Gym, yoga space, pickleball court, Sky Lounge, Sky Dining and Sky Business Centre.

Together, these thoughtfully planned facilities offer residents convenient spaces to relax, exercise, work and socialise, enhancing their everyday living experience.

Level 9 Sky Swimming Pool at Senyum Residences
Level 9 Sky Swimming Pool · Artist’s impression only
Level 46 Sky Gymnasium at Senyum Residences
Level 46 Sky Gymnasium · Artist’s impression only

Thoughtfully Planned Homes for Different Lifestyles

Senyum Residences offers one- to four-bedroom homes and selected Dual-Key layouts, thoughtfully designed to accommodate different household needs and lifestyles.

Additional rooms provide flexibility for home offices, growing families or multi-generational living, while selected Dual-Key layouts allow for greater privacy and independent use of living spaces.

With practical layouts and adaptable configurations, Senyum Residences is designed to meet residents’ evolving needs, offering homes that remain functional, comfortable and relevant through different stages of life.

Our Promise to Purchasers

For Crescendo, Senyum Residences represents more than another property development. It is a commitment to the purchasers who have placed their trust in us and to the standards of quality upon which we have built our reputation over the years.

Senyum Residences’ strategic location, thoughtfully planned layouts, premium branded fittings, modern building systems and extensive lifestyle facilities reflect our commitment to delivering quality and value in everyday living. We take full responsibility for delivering the specifications and facilities contractually promised to purchasers, with equal emphasis on construction quality, workmanship and proper handover.

With more than three decades of development experience in Johor, we recognise that our reputation rests on the quality of what we deliver and the trust we earn from our purchasers. We remain committed to honouring that trust and delivering homes that purchasers can be proud to own.

Gooi Khai ShinProject DirectorOn behalf of the Management of Crescendo Corporation Berhad
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