What We Do

Our Vision

Provide Malaysia with sustainable forward-thinking development and services

Our Mission

Contribute to Malaysia’s urbanisation with the customers’ needs at the forefront to provide quality and value-focused products and services at an affordable price

Our Business Verticals

Building strong foundations for the industry

Building properties for generations

Building sustainable future with income generation

Building today’s youth into leaders of tomorrow

Our Purpose

Our purpose, vision and mission are synonymous throughout the group with the foundation built on A.S.P.E.C.T.S.

The Crescendo Corporation Berhad’s Purpose – A.S.P.E.C.T.S

A	WE TAKE ASPIRATION WITH OUR:
S	SOCIETY TO BUILD AND SUPPORT SUSTAINABLE COMMUNITIES.
P	PROCESS TO PRACTISE GOOD GOVERNANCE AND OPERATIONAL EXCELLENCE.
E	EMPLOYEES TO BECOME THE EMPLOYER OF CHOICE FOR THE RIGHT TALENTS.
C	TO EXCEED CUSTOMER EXPECTATIONS.
T	TO IMPROVE EFFICIENCY AND COMPETITIVE ADVANTAGE THROUGH INNOVATIVE TECHNOLOGIES.
S	SHAREHOLDERS AS LEADERS OF MARKET CAPITALISATION IN THE REGION.

Our Core Values

The guiding principles that help define how we behave. At Crescendo Corporation Berhad, let’s make it G.R.E.A.T.

GROUNDED LOCALLY, INSPIRE GLOBALLY
- We are humbly kept in our understanding and deeply entrenched mindset, to ensure our values are expressed in the businesses.
- We inspire to blaze new horizons by bench marking our services and expertise against our competitors and foreign markets.
- We brave challenges and constantly improve our services in making ourselves the top of mind recall for the property industry in the Malaysian market and beyond.
RESULTS-ORIENTED
- We strive to improve with the complexities and intricacies of the industry.
- We believe in constant approval and feedback making our business and organisation robust and constantly fortified in years to come.
EMPOWERING INDIVIDUALS
- We believe in our colleagues that drives the business. We allow a highly formidable environment and engagement with our staff to ensure their continuity grow over time.
- We also believe in transparency in empowering our team to be bold with engaging new ideas and embracing changes.
- We believe in the need in making the organisation a credible and accountable platform for the property marketplace in Malaysia and beyond.
ALWAYS EXCEEDING EXPECTATIONS
- We believe in delivering the right tone and business manner that commands a level of expectation
- In return, stakeholders that grew with us, deeply understands that Crescendo is a brand that undoubtedly exceeds expectations in whatever and however we do.
TREAT ALL WITH RESPECT AND DIGNITY
- Crescendo prides ourselves with deeply ingrained Asian values that we strongly uphold in respecting individuals; be it staff or external parties.
- We advocate our team to strongly respect in privacy, space and conduct with the highest provision of dignity to whoever we meet.
- We constantly, through our Corporate Social Responsibility, exudes compassion and rightful care to whoever that contact the Crescendo brand.